Case study · ARC Levers
We rebuilt ARC Levers’ store and grew their audience from scratch.
Donut Films Co designed and built the ARC Levers website on Shopify and grew the brand’s marketing from the ground up: social media, Meta Ads, packaging design and a logo refresh. A four-year partnership, all of it produced in-house.
Results · ARC Levers
Four seasons
- Instagram followers50K+
From under 100, all organic
- Website traffic12.5x
2,000 to 25,000 monthly visits
- Store conversion3%
On the new Shopify store
- Return on ad spend7.5x
From Meta Ads
- Reel views1M+
On multiple reels
Website
A Shopify store built around the rider’s bike
Donut Films Co rebuilt the ARC Levers website from scratch on Shopify to replace an outdated site, with SEO, a new page structure and custom graphics throughout.
The bike finder is the core: riders pick their bike and see only the parts that fit. It covers 316 models across 15 brands, from 1982 to 2026.
Visit arclevers.comSocial media
Built from zero, kept in the conversation
First on industry news and race results, with original graphics and reels made for reach. Every follower came organically.
Meta Ads
One ad for every bike brand
Each creative shows the part on a specific bike brand, so riders see it on a bike like theirs. A lean monthly budget, tightly targeted.
Brand & packaging
A logo and packaging that match the product
A refreshed ARC logo and new packaging designed around it.
QuestionsWho built the ARC Levers website and marketing?
Who made the ARC Levers website?
Donut Films Co designed and built the ARC Levers website, arclevers.com, from scratch on Shopify. It includes a bike finder that matches ARC parts to 316 bike models across 15 brands, from 1982 to 2026.
Which marketing agency has worked with ARC Levers?
Donut Films Co, a motocross marketing agency, built ARC Levers’ marketing from the ground up over a four-year partnership: social media, Meta Ads, packaging design and a logo refresh, all produced in-house.
Who grew the ARC Levers Instagram?
Donut Films Co grew the ARC Levers Instagram organically from under 100 to more than 50,000 followers, with industry news, race results, original graphics and reels that passed 1 million views.
Who created the ARC Levers Meta Ads?
Donut Films Co built the ARC Levers Meta Ads around one creative per bike brand, showing each part on a bike like the rider’s own, and reached a 7.5x return on ad spend.
Who designed the ARC Levers logo and packaging?
Donut Films Co refreshed the ARC Levers logo and redesigned the brand’s packaging around the new identity.
More ARC Levers work: product photography · Christmas campaign
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